The Recollective combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI.
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Socialized News Feed
Recollective includes social media style news feeds of responses, comments and discussions. These streams can be filtered by segment, participant, activity, task and discussion to quickly view content, photo walls, video walls and a chart dashboard.
Activity-Based Research
Bring your research guide to life with Recollective’s Guided Discovery platform. Seamlessly combine asynchronous and live Activities—like journals, video interviews, focus groups, and chat sessions—to engage participants and uncover rapid insights.
Online Excerpting
Unique to Recollective, any response, discussion post, private message or comment can be excerpted online and saved as a verbatim. Each excerpt can be tagged with one or more codes defined on-the-fly, then annotated, charted & exported into a report
Image and Video Reviews and Markup
Participants can drop markers on to images or videos and leave detailed commentary to provide visual feedback. Choose from unlimited marker types, set how many markers need to be used and then review everything as heat maps, charts and data tables.
Fully Custom Segmentation
Create as many segments as you need and assign participants to as many as applicable. Combined segment data with custom profile fields / logic to automate assignment to "Smart Segments" then reveal Activities or analyze response based on Segment.
Long-term Insight Communities
Keep your audience engaged with a vibrant community that fosters ongoing participation and delivers timely insights—empowering data-driven recommendations that deliver real results.
Evaluation & Testing
Capture timely feedback at every stage—test messaging, evaluate concepts and gather in-home product insights to understand what resonates with your target audiences.
Video In-depth Interviews
Leverage virtual IDIs to capture live insights from any device. Collaborate with project stakeholders in a private Backroom, share screens and create highlight reels from AI-powered transcripts.
Community & Participant Management
Eliminate costly participant churn and research delays. Manage participants, boost engagement, and connect qual, quant, and other research tools for an seamless experience.
AI-Powered Qualitative Research
With AI-driven thematic analysis and dynamic question prompts, Recollective AI tools help you seamlessly analyze and enhance research data with a participant-friendly experience that produces richer, actionable insights.
Research Services
Mobile Qualitative Research
Online Bulletin Boards
Online Diaries & Journaling
Insight Communities (MROC)
Crowdsourcing & Co-creation
Qualitative Social Media Research
Social Media Research for Business Insights
Full Service Qualitative Market Research
Online Quantitative Data Collection Methods
Mobile Ethnography
Qualitative Market Research Services
International Expertise