Shift Consultancy

Shift is a behavioural insights consultancy combining behavioural science, consumer psychology and specialist research techniques to look beyond stated responses and uncover deeper consumer insights.

We’ve been providing consumer insight for over 20 years, working with organisations including Diageo, Tesco, Innocent, Sky and John Lewis.

Our work spans sectors and markets, supporting challenges across:

• Understanding purchase decisions and category behaviour

• Evaluating and developing innovation, pack design, branding and communications

• Understanding and improving customer experiences

• Decoding post-launch performance

• Driving growth and behaviour change

We offer qualitative and quantitative research, including proprietary techniques we’ve developed to explore behaviour and concepts in context and understand the hidden influences that direct questioning can miss.

At the heart of our work is the recognition that there is often a big difference between what people say and what they actually think, feel and do. We understand why this gap exists and how to overcome it.

We know that insight is only useful if it can be applied in practice, and most beneficial when it makes you confident about what you should do next. So we work hard to ensure our insights are clear and actionable, helping teams understand not just what works, but why and where to focus.