We got the heat! We now offer integrated heat mapping – and yes, it works on mobile! You can now add heat map questions to your surveys, focus groups and live chats.
1. Heat map: Create an infinite number of categories and have users drop customizable (icon shape, faces, colors) markers on the stimuli. Set min and max for markers as well.
2. Timed heat map: Measure the time it takes for users to drop each marker (e.g., “where would you click to do X?”).
3. Sticky note: Just like our regular heat map, but users can ad context to each marker and explain why they placed it as they did.
You can easily test: Creative (advertisements, layouts, etc.), Web mock-ups (not only can you get design feedback, you can even get some quick UX with time-to-task measurement – show Webpage A and ask “where would you click to edit your cart”, then show Webpage B and ask the same (or course randomize the order with our easy page groups and randomization). Compare how long it took to find the “edit cart” button on A vs. B and you have some amazingly fast and powerful UX insights. Text/content (just show an image of the text you want people to reaction to)