Basis Global vs MarketCast

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.

Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin