Basis Global vs Provoke Insights

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.

Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou

Provoke Insights is a women owned insights and strategy firm delivering research that helps brands make smarter marketing decisions, sharpen positioning, and stay ahead of what consumers want next. We do not just report findings. We uncover the human truth behind behavior and turn it into strateg