Basis Global vs Touchstone Research, Inc.

Basis Global
Basis Global

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Touchstone Research, Inc.
Touchstone Research, Inc.

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Company details

Description

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.


Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

  • Quantitative Research

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

  • Global delivery. 60+ mkts.

  • ACTS framework. ROI clarity.

  • Most awarded FY25 consultancy

  • B2B growth unlocked

  • Commercial outcomes first

  • Youth, Gen Z & Family Experts

  • In-House Recruitment & Vetting

  • Proprietary Research Tech

  • SOC 2 cert & COPPA compliant

  • Global Research, 60+ Markets

Location

Chicago, Illinois, United States

New Haven, Connecticut, United States

Market Research Specialties

  • Brand Image Tracking

  • Business-to-Business Research

  • International Business-to-Business Market Research

  • Tracking Research

  • Global Market Research Capabilities

  • Full Service Market Research

  • Insight Communities (MROC)

  • Recruiting for Focus Groups

  • Market Research with Children

  • Market Research with Teenagers & Youth

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 6 ratings

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    Images

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    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.