At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.
Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'
Consulting
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Full Service
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Gen Z Specialists
Data Storytellers
Qual, Quant & UX Research Experts
Trend Development Experts
Female Owned & Operated
Madison, Wisconsin, United States
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Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Full Service Qualitative Market Research
Online Focus Groups
B2B Research Market & Competitive Intelligence
Qualitative Market Research Services
Website Usability & UX
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