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Informed Decisions Group, Inc. vs The Insights Garage & Market Research Campus - Powered by Lextant

Informed Decisions Group, Inc.
Informed Decisions Group, Inc.

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The Insights Garage & Market Research Campus - Powered by Lextant
The Insights Garage & Market Research Campus - Powered by Lextant

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Company details

Description

Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e

Innovate in our space, succeed in yours.


At Lextant’s Insights Garage & Market Research Campus, we’ve created a flexible, full-scale research environment designed to help you connect with people, uncover meaningful insights, and bring better experiences to li

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Focus Group Facility

  • Qualitative Research

Top benefits

    • Customizable Large Facility

    • Unmatched Hospitality

    • Unique Tech Capabilities

    • Market Research A-Z

    • Reliable, On-Target Recruits

    Location

    Avon, Ohio, United States

    Powell, Ohio, United States

    Market Research Specialties

    • Eye Tracking

    • Shopper Insights

    • Full Service Market Research

    • Market Segmentation

    • Conjoint Analysis / Trade-off/Choice Modeling

    • Focus Group Facilities - Non-Traditional

    • Usability Labs

    • Car Clinics

    • Customer Experience Research

    • Product Usability Testing

    Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • BI & Data Visualization
  • Collaboration & Storytelling
  • Custom dashboards
  • E-commerce
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Normative database
  • Omnichannel
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qualitative Data Analysis
  • Research repository
  • Role-based tagging & alerts
  • Social Media & Web Analytics
  • Survey Analysis
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing
  • Advanced Analytics
  • All-in-one platform
  • BI & Data Visualization
  • Collaboration & Storytelling
  • Custom dashboards
  • E-commerce
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Normative database
  • Omnichannel
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qualitative Data Analysis
  • Research repository
  • Role-based tagging & alerts
  • Social Media & Web Analytics
  • Survey Analysis
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Unmoderated testing tools
  • VR / AR
  • Web usability testing

    • Сredentials

    Ratings & Testimonials

    ---

    5

    Based on 1 ratings

    See details

    Images

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    Informed Decisions Group, Inc.

    The Insights Garage & Market Research Campus - Powered by Lextant

    Lextant North Floorplan

    The Insights Garage & Market Research Campus - Powered by Lextant

    Downtown - Viewing Room

    The Insights Garage & Market Research Campus - Powered by Lextant

    Downtown - Focus Group Room

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