Pureprofile vs Latana

Company details

Description

Pureprofile is a leading global data and insights organisation providing online research for agencies, marketers, researchers and publishers for over 20 years. With access to over 20 million global panellists, we have run studies in over 100 countries, delivering large scale nationally representa

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Data & Analytics

  • Panels / Communities

  • Software & Technology

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Global proprietary panels

  • 12 Global offices

  • MRS company partner

  • All timezones supported

  • Proprietary SaaS solution

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

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Berlin, Germany

Market Research Specialties

  • Online Research Panels

  • Online Proprietary Research Panels

  • Full Service Quantitative Market Research

  • Data Analysis

  • Global Market Research Capabilities

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Customizable Dashboards
  • Omnibus brand tracking
  • Proprietary data
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Syndicated brand panels
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Customizable Dashboards
  • Omnibus brand tracking
  • Proprietary data
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Syndicated brand panels
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates