Serrula Research vs decision point

Serrula Research is a London-based market research agency, established in 2006, specialising in recruitment, expert network sourcing, and tailored fieldwork. The agency connects clients with qualified participants and supplies in-depth findings on customer satisfaction, market dynamics and indust

At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you