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Toluna vs P&K Research

Toluna
Toluna

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P&K Research
P&K Research

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Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Qualitative Research

  • Quantitative Research

  • Software & Technology

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • End-to-End Platform

  • DIY

  • Flexible Service Model

  • Research Expertise

  • Integrated Global Panel

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

Norwalk, Connecticut, United States

Chicago, Illinois, United States

Market Research Specialties

  • Advertising Research

  • Business-to-Business Research

  • Consumer Market Research

  • Online Research Panels

  • Online Surveys

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality

    • Images

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    P&K Research

    Santa Ana Testing Room

    P&K Research

    Chicago Qual Kitchen

    P&K Research

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