Toluna vs P&K Research

P&K Research
P&K Research

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Company details

Description

Toluna is a global insights leader that equips brands with trusted consumer intelligence that keeps them one step ahead, delivering insights at the speed they need without sacrificing the confidence their decisions require. For over two decades, Toluna has helped organizations of every size incre

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • 25+ years of expertise

  • Flexible service models

  • End-to-end platform

  • First party global panel

  • Data you can trust

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

London, United Kingdom

Chicago, Illinois, United States

Market Research Specialties

  • Advertising Research

  • Business-to-Business Research

  • Consumer Market Research

  • Online Research Panels

  • Online Surveys

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Images

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    P&K Research

    Santa Ana Testing Room

    P&K Research

    Chicago Qual Kitchen

    P&K Research