Toluna vs TRC Insights

TRC Insights
TRC Insights

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Company details

Description

Toluna is a global insights leader that equips brands with trusted consumer intelligence that keeps them one step ahead, delivering insights at the speed they need without sacrificing the confidence their decisions require. For over two decades, Toluna has helped organizations of every size incre

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.

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Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • 25+ years of expertise

  • Flexible service models

  • End-to-end platform

  • First party global panel

  • Data you can trust

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

London, United Kingdom

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Advertising Research

  • Business-to-Business Research

  • Consumer Market Research

  • Online Research Panels

  • Online Surveys

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile platform
  • Omnibus brand tracking
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]