Zappi vs iMotions
Company details
Description
See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.
Get the inspiration to create and the validation to act.
How it works:
1. Launch research - Our proven methodologies give you consumer feedback while
iMotions is on a mission to humanize technology by providing complete insight into human emotion, cognition, and visual attention. Founded to bridge the gap between human behavior and digital technology, iMotions merged with Affectiva in 2025 combining iMotions’ world-leading biosensor platform w
Type of company
Data & Analytics
Software & Technology
International
Software & Technology
Qualitative Research
Data & Analytics
Top benefits
Agile decision-making
Transformation insights
Flexible solutions
Quality data
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
London, United Kingdom
Boston, Massachusetts, United States
Market Research Specialties
Advertising Research
Concept Testing
Agile Market Research
Advertising Effectiveness Research
Advertising Communication Strategy Research
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Demo recording
Images
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