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Betsy Leichliter
Qualitative Advisor Leichliter Associates LLC
Betsy Leichliter is Qualitative Advisor at NYC- and Chicago-based Leichliter Associates Market Research / Idea Development, which provides US and global clients with custom qualitative and interactive research for new products, services, environments, and experiences. In keeping with her company motto ‚Ai Open Minds Open Minds¬Æ ‚Ai Betsy is recognized as an early adopter/adapter of new communications technologies for qualitative research. She can be reached at [email protected].
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Customer Experience (CX)
My Mobile Qual “Must Read” List from MRMW2011
Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...
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