Dr. Bruce

Dr. Bruce Isaacson is President of MMR Strategy Group. Bruce is a leading expert on marketing, research, and strategy. His speaking engagements, consulting, planning, and coaching focus on using insight about consumers and customers to grow products, brands, and businesses. Before joining MMR, he served as the West Coast Practice Leader of Executive Development for an international strategy consulting firm. Earlier in his career, he was a marketing and strategy consultant at The Boston Consulting Group. Bruce has worked as General Manager at a publicly traded data processing company, as Division President at a software and media services company, and as Vice President responsible for marketing and strategy at a national financial services company. Earlier, he was a Dean‚Aos Doctoral Fellow at Harvard Business School, where he wrote best-selling teaching materials. He has taught marketing and strategy for executive groups and an executive MBA program. He is on the editorial boards of the Journal of Business to Business Marketing and The Trademark Reporter. Bruce is a frequent speaker at conferences and at client events on topics relating to customers, brands, products, and strategy. He regularly speaks and teaches on topics relating to marketing, marketing research, and marketing and sales planning, and often testifies as an expert on topics relating to marketing, research, and consumer behavior. Bruce holds both MBA and Doctor of Business Administration degrees from Harvard Business School, where he graduated with highest distinction as a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University.