Derek Sawchuk

Derek Sawchuk is the Marketing Manager at Itracks, an innovative solutions company that helps marketers engage in meaningful conversations with their customers through online feedback and social networking. Derek is an enthusiastic marketing professional who enjoys employing strategic initiatives to increase reach and voice. Drawing on his international marketing and overseas work experience he successfully leads Itracks‚Ao product marketing, product management, marketing communications and public relations. He also finds himself slightly obsessed with marketing in general, global trends, qual research, technology, social media, public speaking and the future. Derek manages several online forums including Oq, the largest group of its kind for online qualitative practitioners, and was instrumental in launching the first ever online community for qualitative researchers. Visit http://www.itracks.com.