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Emily James
Insights Marketer FlexMR
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How to Nurture Synthesis and Eradicate Business Conflicts with Insights
6 min read
Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...
Latest from Emily James
Using Customer Salience to Improve Business Success
5 min read
Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...
Embracing the Dichotomy of Logic and Emotion in Market Research
6 min read
Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...
Collaborative Intelligence: Leveraging the Intersection of the Information Industries
5 min read
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
3 Emerging Qualitative Research Trends to Watch
5 min read
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
Making Surveys Human Matters Now More Than Ever
6 min read
Humanising survey research is key to improving survey results & data.
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
What is a Two-Speed Market Research Strategy?
5 min read
Is a two-speed market research strategy the key to unleashing our potential?
The Importance of Good Stories and Design: Viewing Insight as an Art Form
6 min read
As much as market research is described as a science, we must not lose sight of it as an art form too.
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