Lenny Murphy

Lenny Murphy

Co-Editors at GreenBook Blog

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Microbrands and Macrostrategy in Market Research

Microbrands and Macrostrategy in Market Research

A piece by our editors, Lenny and Larry, on the rise of Microbrands and how their growth will change market research.

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The Emergence of Full-Stack Research

The Emergence of Full-Stack Research

Results of the recent GRIT Report & industry news point to new era of research business models.

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