John Hoeppner

JOHN HOEPPNER is the founder of Brand Name Quest, the first and most experienced company dedicated to global brand name development and research. Recognized worldwide as a leading branding expert, John has received numerous professional honors, including five consecutive American Association of Marketing Edison New Product Awards, the Governor’s Award for Outstanding Industry Contributions, the N.A.M.A. Best of the Heartland Award, and more than 80 other marketing and communications awards. John has lectured at several prestigious universities, including the Thunderbird School of Global Management, and has been a featured speaker at the International Trademark Association (INTA) and the American Marketing Association. He has served as a director of six organizations spanning business, education, and public service sectors. He is the author or the Amazon best-selling book "Winning the Naming Game When You're Not First: Smart Strategies for Second Place Brands." With a diverse array of accomplishments, John was one of the founders of the metro Phoenix area community of Cave Creek, Arizona. He is also an award-winning artist and photographer, an all-conference track and field athlete, a world-class Polocrosse player, and a Senior Olympic Gold Medalist.