Categories
Joel Rubinson
President at Rubinson Partners Inc
Want to publish with us?
Submit here
When Stat Testing Is like a Head Fake
Stat testing can mislead business decisions—small differences on low-margin items may look “significant,” while profitable results on high-value goods...
Latest from Joel Rubinson
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Are You Using Synthetic Data for Analytics?
Explore the use of synthetic data to bridge the gap between sales and ad exposure data. Learn how it can enhance targeting and validate ad effectivene...
How Baseball Led Me to Marketing Analytics
Discover the power of Moneyballing marketing and revolutionize your outcomes by leveraging math over judgment for superior results.
Brand Differentiation: A Reality the Dirichlet Model Can’t Account For
Reevaluate marketing strategies and research approaches by challenging the Ehrenberg Bass Institute's claim on brand differentiation.
How Can You Tell If Your Advertising is Working?
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
Are your Experiments Misestimating the Effectiveness of your Advertising?
Those in marketing analytics, research, and academia tend to view experiments as a gold standard. Careful…test vs. control reads are hard work too. I...
A Day in the Life of ChatGPT and Me
I wanted to share how I use ChatGPT (and Bard in Google). I find myself using it every day. I hope you find a few ideas here that are helpful…
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
