KIm Anderson

Kim is a customer engagement and commercial specialist with an extensive background in marketing, sport, events and consumer advocacy. At Australia's independent watchdog, CHOICE, she was inspired to fight for the consumer's best interests and developed a love for cultures centred on data and great content. Now Marketing Director within Pureprofile, she plays an integral part in the management team driving the core vision - ensuring consumers can be empowered to extract value from one of their most valuable possessions, their personal profile. Driven to challenge the ordinary, her passion for ideas as the catalyst for change has seen her involved in numerous wacky and wonderful projects as part of the TEDxSydney organising team in her spare time.