Lianna Willoughby

Lianna Willoughby

Managing Director at Open Mind Strategy LLC

Open Mind Strategy, LLC is a research and brand strategy company specializing in actionable insights. OMS was founded by Robin Hafitz, in 2010, with the mission of providing "more human intelligence"‚ Ai research intelligence that respects consumers as human beings, and that is tailored to meet the needs of demanding clients. OMS (http://www.openmindstrategy.com/) provides insight services, including qualitative and quantitative research, brand studies, show and message testing, segmentation, and customized inquiries, as well as strategic brand consulting and educational workshops. The OMS team is proud to have worked with leading clients, such as A&E Networks, AMC, Amazon, Clear Channel, Cond√© Nast, Gannett, Kao Brands, MTV, NBCUniversal, Scripps Networks, Unilever, USA Today, Yahoo!, and many more.

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Meet Gen Z. Who Are They? How Can You Reach Them?
Brand Strategy

Meet Gen Z. Who Are They? How Can You Reach Them?

The Zoomers are here and they take some well-known Millennial traits to the next level.

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