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Mike Bartels
Director of Marketing Research and User Experience Tobii
Mike Bartels is the Director of Marketing Research and UX at Tobii Pro North America. Mr. Bartels has a master’s degree in experimental psychology and 12 years of experience within the field of eye-tracking research and attention measurement, across a range of different areas of commercial and academic fields. He is a published author of a book chapter in Eye Tracking in User Experience Design (published in 2014 by Schall and Bergstrom), a contributor to several marketing research magazines on the topic of eye tracking-related articles, and a speaker on the topic at scientific conferences including Human-Computer Interaction International Conference and the Eye Tracking Research and Applications conference. Contact information: [email protected]
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Behavioral Science
Eye Tracking Research is for Everyone!
Innovations in hardware, software, and methodology have democratized eye tracking research for all.
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2020 Vision: Five Trends Driving the Future of Eye Tracking Research
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