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Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
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How to Secure Budget for Your Insights Engine
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
Latest from Madeline Jacobson
When to Rethink Your Insights Management Strategy
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
How to Communicate the Value of Market Research
Clear communication of the ROI of insights and the benefits it brings.
The Skills Your Team Needs to Power Your Insights Engine
Skills you need to increase the impact of your insights
How to Extend the Reach of Your Insights With Data Storytelling
How to hone your comms skills to help make your insights impactful.
Overcoming the Most Common Barriers to Insights Team Maturity
How to increase your insights team’s influence in your organization.
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