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Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
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How to Secure Budget for Your Insights Engine
5 min read
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
Latest from Madeline Jacobson
When to Rethink Your Insights Management Strategy
6 min read
If a tree falls in a forest, does it make a sound? And if an insights team throws their research into a shared drive or email thread, does anybody see...
How to Communicate the Value of Market Research
6 min read
Clear communication of the ROI of insights and the benefits it brings.
The Skills Your Team Needs to Power Your Insights Engine
5 min read
Skills you need to increase the impact of your insights
How to Extend the Reach of Your Insights With Data Storytelling
6 min read
How to hone your comms skills to help make your insights impactful.
Overcoming the Most Common Barriers to Insights Team Maturity
5 min read
How to increase your insights team’s influence in your organization.
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