Nicole Alfano

Nicole Alfano

Senior Product Manager Behaviorally

Nicole Alfano is the Senior Product Manager at Behaviorally (Formerly PRS) in the Innovation Group specializing in the omnichannel path-to-purchase practice. She is a self-avowed Super Shopper herself, juggling the challenges of being a super researcher as well as a super mom to 2 little ones. If you have challenges or questions regarding omnichannel shoppers for your brands, she is only too happy to make time to help. [email protected].

Want to publish with us?

The Rise of the Super Shopper in Omnichannel Retail
Behavioral Science

The Rise of the Super Shopper in Omnichannel Retail

5 min read

They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

791 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

386 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

97 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

21 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers