Ross McLean

Ross McLean is the Co-founder and Executive Director of the Over The Shoulder Company. Part brand strategist, and part creative technologist, so it was natural for me to pioneer designing and developing cutting edge tools like Over the Shoulder. I have a passion for designing the tools I wish existed when I was doing qualitative research and strategy and putting them in the hands of great strategists everywhere. Prior to starting the Over the Shoulder Company, Ross was a brand strategist for several advertising agencies, most recently Executive Vice President, Director of Strategic Planning at Foote Cone & Belding Chicago where he worked on iconic brands including Oreo, Jello-O Coors Light, Kraft Mac & Cheese, Volkswagen, Kentucky Fried Chicken and Taco Bell. He's fascinated with the history of humanity and its interaction with technology, to the point where he speaks about it at places like the SXSW interactive festival.