Suzanne Carbonell

Suzanne Carbonell is a Partner based in Los Angeles and has been with Hall & Partners since 2002. Prior to that she spent time on the creative agency side at TBWA Chiat/Day working on automotive brands and on the client side for Boys Wheels research at Mattel. She has a Bachelor of Arts degree in Psychology and a minor in Marketing from Loyola Marymount University. She’s a hybrid researcher at heart and enjoys integrating multiple workstreams and methodologies to uncover insights. She is fascinated by consumer decision-making and the nuances driving choice across high and low involvement categories. Her experience with journey research spans food/beverage, travel and finance. Suzanne has also managed domestic and global brand health tracking for many verticals, across consumer and B2B. Within retail, she has worked on several Attitude & Usage studies, exploring shopper dynamics for the apparel industry, health/beauty, home goods & food/beverage. As a Partner, her role involves supporting new business development and R&D/Innovation initiatives. Suzanne recently led the relaunch of Hall & Partners’ Segmentation+ offering, which goes beyond segment creation to activation within the client’s business.