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Steve Wigmore
Director of Agile Solutions, Profiles Division Kantar Marketplace
Steve started his career in the advertising and media industry in 1996 before transitioning to market research in 2003. Joining the Profiles division of Kantar in 2005, Steve has focused on working with clients and project managers to create surveys which maximise respondent engagement and deliver high quality data to clients. He now works to develop technology to improve the effectiveness of fast turnaround or self-serve solutions for clients.
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DIY Research
5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout
Optimize DIY surveys to make them more effective and strengthen data.
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