Tom Ewing

Tom Ewing

Tom started in the industry in 1998 at Research International, working in their quantitative modeling department. As the only arts graduate in a team of hardcore statisticians, he found his niche as the "internet guy", and moved on to do audience measurement and analysis at Nielsen NetRatings. While at NetRatings, Tom took on copywriting, PR, and marketing duties, then returned to RI in a marketing and editorial role. Meanwhile Tom has been blogging and running online communities since 2000, and became interested in their connections to research. He moved to Kantar Operations as Social Media Knowledge Leader, consulting on social media research strategy and practice throughout the Kantar Group. At BrainJuicer Labs, Tom is working on a combination of all of his interests: social media; online culture; writing, building, and thinking; and above all, learning more about people.

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Five Big Themes From IIeX 2019
Research Technology (ResTech)

Five Big Themes From IIeX 2019

A look back at the key learnings from IIeX North America.

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First day of IIeX North America 2019 Wrap-Up

First day of IIeX North America 2019 Wrap-Up

Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.

Testing Every Ad Unlocks Cereal Share Growth

Testing Every Ad Unlocks Cereal Share Growth

System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth

A 2016 Election Prediction: The Rise and Fall of Donald Trump

A 2016 Election Prediction: The Rise and Fall of Donald Trump

Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.

System 1 Politics: Spotlight on Hillary

System 1 Politics: Spotlight on Hillary

With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.

Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
Research Methodologies

Can Behavioral Science Predict Election Outcomes? We’re About To Find Out

The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.

Fast Forward: 5 Things We Learned From The Future-Of-Insights Report

Fast Forward: 5 Things We Learned From The Future-Of-Insights Report

The future of insights has always been about disruption. But it’s also always been about adaptation.

Five Learnings From The 2015 FeelMore50

Five Learnings From The 2015 FeelMore50

What trends, developments, and insights can watching fifty feelgood ads provide? Here’s what we learned from that experience.

Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science
Research Methodologies

Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science

Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?

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