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Tom Ewing
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Five Big Themes From IIeX 2019
A look back at the key learnings from IIeX North America.
Latest from Tom Ewing
First day of IIeX North America 2019 Wrap-Up
Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.
Testing Every Ad Unlocks Cereal Share Growth
System1 Research’s ad testing strategy to satisfy planning needs and drive brand growth
A 2016 Election Prediction: The Rise and Fall of Donald Trump
Donald Trump was a classic challenger brand. We love a challenger brand story. But, we usually remember the challenger brands that make it.
System 1 Politics: Spotlight on Hillary
With three weeks to go, BrainJuicer is calling the presidential election – in favor of Hillary Clinton.
Can Behavioral Science Predict Election Outcomes? We’re About To Find Out
The 2016 election is unique in many ways and many folks far smarter than I have struggled to get a handle on it via traditional polling.
Fast Forward: 5 Things We Learned From The Future-Of-Insights Report
The future of insights has always been about disruption. But it’s also always been about adaptation.
Five Learnings From The 2015 FeelMore50
What trends, developments, and insights can watching fifty feelgood ads provide? Here’s what we learned from that experience.
Fame, Feeling and Fluency: When Brand Tracking Meets Behavioral Science
Instead of trying to marry outmoded metrics to modern data sources, why not reinvent brand research from the ground up?
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