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Thomas Ramsøy
CEO & Chief Science Officer Neurons
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Segments are Convenient. They're Also Wrong.
How neuroscience exposes the limits of demographic thinking in advertising.
Latest from Thomas Ramsøy
How the Next Wave of AI Can Transform Research and Insights
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Nudging in Slow Motion
Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...
Nudge Wisely: Predictive AI for Precision Impact
Discover the art of behavioral science strategies that aim to influence consumer behavior. Learn how even the most well-crafted nudges can be overlook...
4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)
In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...
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