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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
December 17, 2024
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming year.
The evolution of global long-term futures was marked this 2024 by Artificial Intelligence massification, climate change normalization, and a sociopolitical polarization intensification, in addition to many ‘Black Swans’ surrounding risk planning sessions and social media conversations.
Their interconnection with human tensions, economic forecast, and the zeitgeist feedback introduce emerging trends impacting society, conversation, and consumptions during the upcoming year, including:
- A work evolution combining human experience and AI expertise, testing the real impact of this emerging technology for business. (Adaptive Renaissance)
- The ‘blurriness’ of reality from the evolution of Artificial Intelligence, reshaping behavior and authenticity debates. (Synthetic Reality)
- More people looking to have multiple identities and relationships with digital entities, challenging norms and rights. (boundless Identities)
- The resurgence and establishment of conservative mindsets, slowing postmodern societal change, and reshaping norms. (Progessive Halt)
- How an evolve and consolidate set of social, political, and business leaders, will blend traditional values with tech transformation. (Elite Renewal)
- Consumers increasing a desire for nostalgic comfort, manners, and visuals, in a context full of AI replacement and edgy references (Craving Nostalgia)
- An evolved vision of fame shifting towards authentic people over celebrities and conventional (and massive) influencers. (Recognition Redefinition)
- The new era of scams from Artificial Intelligence misused, leading to enforce online authenticity across private and public sectors (Mandatory Realness)
- People and institutions talking more about the Universal Basic Income looking to prepare for the robotics entrance. (Income Revolution)
- The workplace restructuring where robotics begin to coexist with AI experts, tough leaders, a new generation of professionals. (Labor Evolution)
The pathway towards 2030 - the new human future milestone - continues, in the middle of a decade transition.
Welcome to 2025… enjoy the ride!
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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