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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: sustainability
Karen Lynch
Head of Content at Greenbook
How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Research Methodologies
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Karen Lynch
Head of Content at Greenbook
Spotting Tomorrow’s Game-Changers: Obscure Trends Poised to Transform Insights and Analytics
Stay ahead in insights and analytics by uncovering obscure trends with disruptive potential. Explore emerging opportunities to drive innovation and st...
Karen Lynch
Head of Content at Greenbook
2025 Consumer Insights Predictions
Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.
Colin Wong
Principal Consultant at Insights Heroes
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
Research Methodologies
Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short
Karen Lynch
Head of Content at Greenbook
Powering Up: The Impact of EV Factory Openings on Brazil's Development
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
Partner Content
Does Sustainability Sell?
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
Latin American Cities Are Finding Innovative Recycling Solutions
Discover how Latin America is transitioning towards a more resource-efficient region. Explore emerging solutions and investment opportunities in this ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
The Business Case for Sustainability: Attracting Customers and Engaging Employees
Uncover the hidden potential of sustainability initiatives for businesses amidst the current economic climate.
Chrissy Brogan
Market Development Director at Glow
Forging Perspectives on the Climate Emergency
Although we, at The Forge, have been called a lot of things over the years by our clients, terrifying is, fortunately, a new one. But there is no bett...
Adam Rowles
Marketing at The Forge
How to Tell your Brand’s ESG Story to Win Customers
The research is clear, investing in environmental, social, and governance (ESG) programs creates short and long term business value. Not only does it ...
Chrissy Brogan
Market Development Director at Glow
Karen Lynch
Head of Content at Greenbook
Competing in the Sustainability Arena
Having worked as a researcher in sustainable food for the last 5 years, I have seen an incredible amount of sustainable innovations and brands hit the...
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Why Market Research Firms Should Prioritize Sustainability
How market research and sustainability are connected.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Environmental Sustainability: Healthcare and Medical Devices
What impact does medical device production have on the environment?
Antonia Lombardi
Market Analyst at IDR Medical
Let’s Talk About Generation Z: Social Media, Activism and Consumerism
Gen Z’s divergence from Millennials.
Emily Hall
Content Marketing Manager at Relative Insight
From Health and Wellness to Sustainability in Brands
The growing popularity of health and wellness in consumers.
Iryna Lozynska
Senior Research Consultant at M-Brain Group
Eco-Consciousness vs. Consumerism: Understanding Today’s Green Shopper Dilemma
A look into the evolving perspectives of eco-conscious consumers.
Amanda Martin
Regional Content & Communications Manager at GfK
Influencing the Elusive Green Consumer
Five areas sustainability will keep you competitive.
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally