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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: consumer trends
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Ashleigh Purcell
Chief of Staff at 10k Humans
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Senior Content Coordinator at Greenbook
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
How A Niche Argentine Comic Became Netflix's Newest Success
Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.
Melody Sciumbata
What We Learned at IIEX North America 2025: AI, Agility, and the Future of Insights
Key takeaways from IIEX NA 2025 with insights from Kraft Heinz, Estée Lauder Companies, Nestlé, Capital One, & more on AI, consumer trends, & research...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
Melody Sciumbata
Leveraging Google Trends for Smarter Market Research and Business Growth
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Senior Content Coordinator at Greenbook
2025 Consumer Insights Predictions
Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.
Colin Wong
Principal Consultant at Insights Heroes
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
Powering Up: The Impact of EV Factory Openings on Brazil's Development
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
Redefining Insights for a Dynamic Future through Innovation and Collaboration
Discover how AI, machine learning, and automation are transforming the insights industry, driving innovation, and enabling impactful strategies for bu...
Ruchika Gupta
CEO at Borderless Access
The Future of Shopping, AI Tools, and Protecting Your Data
Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...
Understanding Gen Alpha: The Future Generation
Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spendin...
Rudly Raphael
CEO/Founder at Eyes4Research
Karen Lynch
Head of Content at Greenbook
The “Long Covid” Impact to Consumer Behavior
Discover how the Covid-19 pandemic has transformed consumer behavior, reshaping attitudes and purchase decision-making. Explore the lasting impact on ...
Fitria Sabaruddin
Head of Research - Food Pod at Gojek
Karen Lynch
Head of Content at Greenbook
Market Research For CPG Companies: The Best Methods
Gain a competitive edge in the consumer goods industry with effective market research strategies. Understand consumer behavior and how to use data ana...
Ashley Shedlock
Senior Content Coordinator at Greenbook
The ABCs (and DEFGs) of Brand Trackers: Unlocking Insights for Business Success in a Changing World
Stay ahead of the evolving landscape with our brand trackers. Gain valuable insights into consumer behavior and market trends by using the right techn...
Keri Vermaak
Regional Engagement Director at Infotools
The Rise of Mocktails and Its Impact on Alcohol Consumption Trends
Stay informed on the lucrative business of alcohol consumption. From beer to spirits, learn about the significant growth in volume across global marke...
Rudly Raphael
CEO/Founder at Eyes4Research
Navigating Consumer Insights, Data Analytics, and Marketing Trends
Learn about the significance of regulatory compliance and ethical data practices in driving industry growth and fostering consumer trust in the digita...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Advertising and Marketing Research
Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt
Karen Lynch
Head of Content at Greenbook
What Makes a Fashion Trend? Music, Social Media, and LATAM
Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...
Joana Wiering
Project Assistant at 10K Humans
2023 in Lists: Highlights and Must-Reads for Every Insights Professional
Discover must-reads for consumer insights and market research professionals in this curated list of articles filled with practical insights and emergi...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Focus On LATAM: A Sneak Peek of What’s to Come
Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How Consumer Behavior Toward CBD is Changing the Wellness Equation
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
When Likes Lead to Purchases: The Emergence of Social Commerce
If there are two things that characterize modern Western culture, and American culture in particular, it’s technology and consumerism. There’s no doub...
Rudly Raphael
CEO/Founder at Eyes4Research
Long Live The King?
Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...
Rudly Raphael
CEO/Founder at Eyes4Research
Karen Lynch
Head of Content at Greenbook
5 Ways Research can Help your Company Weather a Downturn
Discover strategies to maximize the value of your research and stay ahead in challenging economic times.
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Consumers and the Future of the Film Industry
Since their inception in the early 20th century, Hollywood and the film industry have been major drivers of consumer pop culture. There’s no doubt tha...
Rudly Raphael
CEO/Founder at Eyes4Research
Goodbye Covid, Hello Economy: New Research on Travel
It has been an especially tough few years for the travel and tourism industry. It was, after all, ravaged by the pandemic’s shutdowns, travel restrict...
Jennifer Allison
Chief Commercial Officer at Getwizer
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
No One Hates Shrinkflation More than Inflationaires
Why brands should avoid ‘shrinkflation’ in the face of rising costs.
Hunter Thurman
President at Alpha-Diver
The Future of the Android-iOS Competition
Consumer and smartphone operating system trends.
Rudly Raphael
CEO/Founder at Eyes4Research
Metaverse: Measurable ROI by Connecting at Scale
The evolution of marketing and the metaverse.
Jamin Brazil
Chairman & CEO at HubUX
Getting Your Hustle On: The Rise of the Gig Economy
The rise of the “gig economy” and how it relates to market research.
Rudly Raphael
CEO/Founder at Eyes4Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The New Experience Economy
An interview with Dynata’s APAC regional team.
Colin Wong
Principal Consultant at Insights Heroes
What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia
The phenomenon of ’90s nostalgia viewed through neuroscience.
Mary Mathes
Director of Data Insights at Alpha-Diver
The Customer to Customer Revolution
Popularizing the Consumer to Consumer (C2C) model in e-commerce.
Rudly Raphael
CEO/Founder at Eyes4Research
Leverage the “5-Whys” for Deeper Qualitative Insights
Introducing the “5-Whys” method and how it can be applied to MR.
Jamin Brazil
Chairman & CEO at HubUX
Brand Loyalty and the Future of Business
What is brand loyalty? What tactics do brands employ to solicit it?
Rudly Raphael
CEO/Founder at Eyes4Research
How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?
Adapting to inflation while keeping consumers happy.
Olivier Blanchet
Chief Executive Officer at PRS IN VIVO
Market Research During Times of Inflation
How can market research & businesses adapt to inflation?
Conjoint.ly