Archive: AI in Market Research

Dushyant Gupta
GRIT

The Learning Professional: Redefining the Architecture of Human Intelligence

AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.

Dushyant Gupta

Dushyant Gupta

Chief Operating Officer at Borderless Access

100 Conversations That Shaped the Future: The Exchange Milestone
Artificial Intelligence and Machine Learning

100 Conversations That Shaped the Future: The Exchange Milestone

Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...

Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

AI in Market Research Shines a Light on Research Itself
The Prompt

AI in Market Research Shines a Light on Research Itself

Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.

Andrew Reid

Andrew Reid

CEO and Founder at Rival Group

Rick Kelly
GRIT

The Rapidly Expanding Universe of Insights

Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...

Rick Kelly

Rick Kelly

Chief Strategy Officer at Fuel Cycle

Laura Pulito
GRIT

Embracing AI in Everyday Life: A Path Forward

AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.

Thibault Cousot
GRIT

Staying Ahead of the Curve: How AI is Transforming Insights

Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.

Thibault Cousot

Thibault Cousot

Senior Vice President, Head of Product at Behaviorally

Laura Pulito
GRIT

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...

Laura Pulito

Laura Pulito

Vice President of Research at Recollective Inc.