AI in Market Research
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
Beyond Engagement Metrics: How Market Researchers Can Measure Trust in AI-Generated Insights
7 min read
Learn how market researchers can measure trust in AI-generated insights through validation, adoption, confidence, and governance metrics.
Ashley Shedlock
Content Producer at Greenbook
Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Research Should Run Like Business: Continuously
2 min read
AI is improving individual research projects, but the real opportunity is continuous intelligence—bridging the gaps between studies and dormant insigh...
Daniel Graff-Radford
CEO at Discuss
Reframing AI for Insights: From Threat to Opportunity and Operating System
2 min read
The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...
Niels Schillewaert
Head of Research and Methodologies at Conveo
AI Governance Isn’t Really About Governance
2 min read
GRIT data reveals a governance gap: the teams driving AI adoption in insights are often the least confident in how AI risks are being managed.
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
How AI Is Reshaping Market Research Without Replacing Human Insight
6 min read
AI is accelerating market research, but human insight remains essential. Discover why empathy, context, and judgment still give data meaning.
Johnbosco Ejiofor
Guest Author/ Blogger at PR 2day
A.I.: The Good, The Bad, The Ugly
6 min read
AI is reshaping data and business structures. Will your transformation balance speed with rigor, trust, and authentic decision-making?
Finn Raben
Founder at Amplifi Consulting
The Learning Professional: Redefining the Architecture of Human Intelligence
2 min read
AI is reshaping research, but the biggest shift is human. Borderless Access explores how empathy and analytics unite in the age of intelligence.
Dushyant Gupta
Chief Operating Officer at Borderless Access
100 Conversations That Shaped the Future: The Exchange Milestone
Celebrate 100 episodes of The Exchange with Karen & Lenny as they reflect on industry themes, listen...
The Greenbook Podcast
Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Karen Lynch
Chief Programming Officer at Greenbook
AI in Market Research Shines a Light on Research Itself
4 min read
Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.
Andrew Reid
CEO and Founder at Rival Group
Staying Ahead of the Curve: How AI is Transforming Insights
2 min read
Discover how AI is transforming market research with faster insights and accuracy. Stay competitive by embracing the latest in technology integration.
Thibault Cousot
Senior Vice President, Head of Product at Behaviorally
The Rapidly Expanding Universe of Insights
2 min read
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Embracing AI in Everyday Life: A Path Forward
2 min read
AI shapes daily life and the insights industry. Professionals are optimistic, balancing AI’s potential with a measured, practical approach to adoption...
Laura Pulito
Vice President of Research at Recollective Inc.
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
2 min read
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money see...
Laura Pulito
Vice President of Research at Recollective Inc.