big data
Beyond the Market Research Report: Driving Commercial Impact in the AI Era
4 min read
Beyond AI hype, market research must focus on impact. Discover how behavioral science and new tools drive real business results.
Elys Roberts
Founder & CEO at BEESY
The Role of Decision-Driven Insights
4 min read
Despite AI and big data, insights remain vital. Learn how to elevate its role as a strategic copilot in decision-making for stronger business impact.
Nick Graham
Founder at Vertemis
Hot or Not? Unmasking the Trendiest Insights Methods
2 min read
Discover changing customer insights methods. Learn about online communities, surveys, Big Data analytics, and AI's influence on research strategies.
Lava Kumar
Founder and CPO at Entropik
Humanizing Data in the Age of AI
5 min read
Explore the impact of AI & Big Data on the Insights profession. Uncover the increasing importance of insights practitioners' skills in organizations.
Dale Preston
Head of Global Client Research & Insights Digital Channels at Standard Chartered Bank
Where is Marketing Data Science Headed?
5 min read
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
Kevin Gray
President at Cannon Gray
The 5 Changes Accelerating Market Research Innovation
4 min read
Tech, agile, emotional measurement, and more.
Carol Fitzgerald
President & CEO at BuzzBack
Observational Data Has Problems. Are Researchers Aware of Them?
13 min read
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Interview with Andrew Appel of IRI
3 min read
Insight into in-store data and insights, and the changing landscape of retail.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Empathy Opportunity You’re Probably Overlooking
4 min read
How to better connect with partners through empathy.
Vanessa Roddam
Improving Omnichannel Outcomes Through Thick and Thin
5 min read
Uncovering and decoding the shopper’s journey.
Alim Barnes-Gaskins
Insights Analyst, Behavioral Qualitative at PRS IN VIVO
Size Doesn’t Matter… as Much as We Thought
4 min read
Using data journalism to bridge the gap between analysts and decision makers.
Isabelle Marchand
Data Journalist at Lloyds Banking Group
Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)
5 min read
More researchers are turning away from massive surveys and are embracing the power of actual conversations
Jack Pratten
CEO at Respondent Inc
Smart-Size Big Data to Get Better Answers Faster
5 min read
Cutting down big data down to size to extract actionable insights
Michael Kelly
A Fusion of Thick and Thin Data
3 min read
Explore the latest thinking in qualitative and big data at ESOMAR Fusion
Finn Raben
Founder at Amplifi Consulting
Market Research – A Key Enabler of Digital Transformation
5 min read
MR has the potential to lead in guidance and assessment of new digital programs
Ajith Sankaran
Senior Vice President at Course5 Intelligence
How Big Data and AI Are Driving Business Innovation
7 min read
Big data and AI have been integrated into many business applications, including some in MR
Ralf Llanasas
Data Translators – The Must Have Role for the Future
6 min read
Fusing predictive analytics with market research to offer cogent, compelling conclusions
Michael Lieberman
Founder & President at Multivariate Solutions
Upstream Personalization & Optimization for Product & Communication Resonance
7 min read
Understanding the buy plus why at the speed of your business
Renee Smith
Artificial Intelligence and the Future of Marketing Analytics
6 min read
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe
How to Bridge Strategy & Activation in an Agile Way
3 min read
Using data to identify triggers and maximize reach of highly-valued, targeted segments
Matt Warta
(Video) Data Mining in Market Research
4 min read
The challenges & opportunities in understanding unstructured Big Data from video & images
Stefan Bildea
Big Data: Promises, Challenges and Threats
4 min read
Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.
Kevin Gray
President at Cannon Gray
5 Tips for Starting Your Career in Big Data
4 min read
How to become a data analyst and its opportunities for the future.
Drew Bishop
Contributing Writer & Media Specialist at MeriTalk
GRIT Sneak Peek: The Top Challenges & Opportunities in Research
20+ min read
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Demystifying Data Science
6 min read
Marketing scientist Kevin Gray asks Dr. Randy Bartlett of Blue Sigma Analytics what Data Science really is and how it can help decision-makers.
Kevin Gray
President at Cannon Gray
Machine Learning in Market Research
3 min read
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
Brooke Patton
Director of Marketing at Kaseware
Personal Data: The Ultimate Commodity?
6 min read
In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Machine Learning Bolsters Market Research
3 min read
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.
Frank Smadja,
Sampling: A Primer
8 min read
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Kevin Gray
President at Cannon Gray
The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles
4 min read
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
Kevin Gianatiempo
Senior Vice President - Partnerships & Alliances at Cint
Living in a Rapid Response World
4 min read
How do researchers balance big data in a time-starved world to deliver timely insights?
Rick West
Connecting with the Internet of Things
6 min read
What is the Internet of Things (IoT) and what does it have in store for the future?
Kevin Gray
President at Cannon Gray
This Is A Test. This Is Only A Test.
3 min read
Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.
Steve Needel,
Marketing Analytics for Data Rich Environments
7 min read
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.
Sharon Dexter
Project / IT Manager at Greenbook
How to Solve the Most Common Data Problems in Retail
4 min read
Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.
Pauline Brown
Twitter Network Analysis: Nordstrom at the Center of Resistance?
2 min read
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Michael Lieberman
Founder & President at Multivariate Solutions
Data: It is…ALIVE!
3 min read
It’s not data that should drive marketing; it’s the needs of your product.
Steve Needel,
Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)
3 min read
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
9 min read
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Predicting Election 2016: What Worked, What Didn’t and the Implications for MR
2 min read
GreenBook and the ARF discuss the ramifications of this election.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Problem with Best Practices
3 min read
Why don’t best practices work and what is the better way? Explore why you should look beyond them.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation
3 min read
Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
Jeffrey Henning
Chief Research Officer at Researchscape
MR Realities: Cutting Through the Clutter
3 min read
Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.
Kevin Gray
President at Cannon Gray
From Silos to Success: A Decision Maker’s Approach to Big Data
5 min read
The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.
David Albert
Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer?
7 min read
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...
Peter Orban
Using Mobile Qualitative To Answer Big Data’s Little Questions
4 min read
As the designer and developer of a qualitative smartphone platform, the prospect of big data seemed really scary to us at first.
Ross McLean
How Big Data Augments Marketing Research
4 min read
We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Michael Lieberman
Founder & President at Multivariate Solutions
The Dawning of a New Analytic Golden Age
3 min read
This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.
Paul Richard
Paul DePodesta and the Power of Analytics
7 min read
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
Greenbook
Editorial Team at Greenbook
Enjoy A Festival Of NewMR
2 min read
The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.
Ray Poynter
Chair of the Professional Standards Committee at Esomar