data democratization
Insights: Does It Mean What You Think It Means?
7 min read
Remembering the purpose of “insights” to guide us forward.
Ant Franklin
CEO at Infotools
GreenBook 2022 Future List Spotlight: Dr. Jessica Wong
4 min read
An interview with 2022 Future List honoree Jessica Wong (Paramount).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Sumit Aneja
7 min read
An interview with 2022 Future List honoree Sumit Aneja (Voxco).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Katherine Duong
6 min read
An interview with 2022 Future List honoree Katherine Duong (Target).
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why It’s Time for Insights Professionals to Take Their Research In-House
6 min read
The wide-ranging benefits of bringing your market research in-house.
Jeremy King
CEO at Attest
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Predictions for 2022 (Part Two)
13 min read
Industry leaders’ MR predictions for the new year.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Achieving Insights Success at Unilever
8 min read
Success in taking a “seat at the table” in marketing insights.
Gregg Archibald
Managing Partner at Gen2 Advisors
The Growing Disconnect Inside Market Research
3 min read
Clients need dynamic, direct access to their own data.
John Bird
Executive Vice President at Infotools