data visualization
Top Tips to Get Maximum Impact From Data Visualization
4 min read
Data is powerful when understood. Learn top tips to create visualizations that spark curiosity, drive action, and elevate your research team’s impact.
Torbjörn Andersson
Global Senior Vice President & GM - Delivery & Market Research at Forsta
Greenbook Future List Spotlight: Christopher Beer
Discover how one insights professional blends data journalism, creativity, and empathy to explore cu...
How to Do Market Research on Instagram
9 min read
Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...
Val Razo
SMM Consultant
How neuromarketing research aids understanding of non-conscious choice
8 min read
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Marlena Pracalo
Research Project Manager at NEUROHM
The Fundamentals of Layout Design for Insights
5 min read
Data visualization is easy with basic design layout design principles.
Emma Galvin
Creative Designer at Northstar Research
Data Synthesis and Meta-Analysis in Market Research
6 min read
What synthesis is, why it’s important, and how to do it in MR.
Simon Edwards
President at The Research Society Australia
The Need for Speed Driving Data Visualization
5 min read
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
COVID-19: How Life Has Changed in 75 Days
2 min read
A visualization of how COVID-19 has impacted life in the US.
Mark Garratt
Do Market Research Agencies Produce Poor Quality Reports?
6 min read
5 ways to better deliver research reports.
Mike Sherman
Data Storytelling for Market Researchers
4 min read
May’s Monthly Dose of Design gives a helpful list on how to effectively tell a data-based story.
Emma Galvin
Creative Designer at Northstar Research
Design Considerations for AR/VR
4 min read
The importance of design in virtual and augmented reality.
Emma Galvin
Creative Designer at Northstar Research
Rotate Your Correspondence Analysis to Better Understand Your Brand Positioning
4 min read
Tim Bock on utilizing correspondence analysis.
Tim Bock
Less Is More
4 min read
Less is more for data visualization and storytelling.
Tara Beard-Knowland
Data Visualization for Conjoint Analysis
5 min read
Visualizations can summarize patterns that are commonly hidden in a simulator
Tim Bock
What’s Better Than Two Pie Charts?
3 min read
Bad visuals stress the need for charts to be interpretable in seconds
Tim Bock
Using “Small Multiples” Visualizations for Big Success
5 min read
Visualizing data can be made easier by utilizing small charts for comparison and analysis
Tim Bock
Visualising Consumer Segmentations
4 min read
How to use interpretive visualisation to enhance consumer segmentation
Emma Galvin
Creative Designer at Northstar Research
Distilling Data Into Infographics
4 min read
Design tips for creating visually appealing infographics
Emma Galvin
Creative Designer at Northstar Research
When Data About People Becomes Human
4 min read
How visual data offers more authentic, accessible stories
Michelle Smyth
The Art of Storytelling: Resources for Research Storytellers
3 min read
Become a great storyteller by turning data into a impactful narrative with actionable insights
Zoë Dowling
The Future of Communicating Quantitative Data
4 min read
Digital alternatives to quantitative output dashboards.
Emma Galvin
Creative Designer at Northstar Research
Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts
3 min read
Learn how to add sparklines to a line chart with multiple series of data to improve readability and interpretation.
Tim Bock
Data Visualization with Tim Bock: 8 Types of Online Dashboards
9 min read
In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards.
Tim Bock
Automatically Write and Email Reports with R, SendGrid, & Displayr
6 min read
Tim Bock shares step-by-step instructions on how to use R to automatically write and send emails based on automatically computed analyses.
Tim Bock
Correspondence Analysis of Brand Switching and Other Square Tables
6 min read
How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.
Jake Hoare
Layered Data Visualizations Using R, Plotly, and Displayr
4 min read
Learn how to create layered data visualizations using R in this week’s blog with Tim Bock.
Tim Bock
How to Create an Online Choice Simulator
8 min read
Tim Bock is back to help with all your data visualization needs in this week’s article on how to create an online choice simulator.
Tim Bock
Correspondence Analysis Moonplots: A Better Visualization for Brand Maps
4 min read
Tim Bock’s guide to creating brand map visualization using moonplots.
Tim Bock
Using Bubble Charts to Show Significant Relationships in Correspondence Analysis
4 min read
Learn how to utilize bubble charts for clear data visualization in correspondence analysis.
Tim Bock
Why Capability Trumps Character for Supporters of the US President
3 min read
What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.
Tim Bock
Gradient Boosting: The Coolest Kid on the Machine Learning Block
5 min read
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
Jake Hoare
The Solar System of Social Media
3 min read
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Michael Lieberman
Founder & President at Multivariate Solutions
Making Your Data Hot: Heatmaps for the Display of Large Tables
3 min read
Heatmaps make tabular data easier to digest by replacing the numbers with colors or shades proportional to the numbers in the cell.
Tim Bock
Easily Add Images to a Correspondence Analysis Plot in R
3 min read
You can take your correspondence analysis plots to the next level by including images.
Tim Bock
Ranking Plots: Illustrating Data with Different Magnitudes
2 min read
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
Tim Bock
Where Pictographs Beat Bar Charts: Proportional Data
2 min read
Pictographs are exceptionally good for displaying proportions (e.g. rates, percentages, fractions).
Carmen Chan
5 Ways to Visualize Relative Importance Scores from Key Driver Analysis
3 min read
Tim Bock shares five alternative ways of presenting the results of key driver analysis.
Tim Bock
Using Text Analytics to Tidy a Word Cloud
2 min read
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
Tim Bock
Visualize Response Patterns and Survey Flow Using Sankey Diagrams
3 min read
Sankey Diagrams are a great tool for understanding the response patterns in your survey data.
Tim Bock
Sankey Diagrams: A Better Way to Visualize Decision Trees
3 min read
Sankey diagrams are perfect for displaying decision trees
Tim Bock
Why Pie Charts are Better Than Bar Charts
5 min read
The implications of the research studies used to criticize pie charts are greatly over-stated. And some are junk science.
Tim Bock
The 5 Second Rule and the Need to Create Instantly Recognizable Visualizations
6 min read
To create visualizations that engage, we must create images that are instinctively recognized as images capable of portraying meaning.
Tim Bock
Twitter Network Analysis: Nordstrom at the Center of Resistance?
2 min read
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Michael Lieberman
Founder & President at Multivariate Solutions
Using Palm Trees to Visualize Performance Across Multiple Dimensions
4 min read
Palm trees are great looking, easy visualizations to show multiple dimensions in your data.
Tim Bock
6 Themes from Insight Innovation Exchange (IIeX) 2016 North America
3 min read
Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.
Sarah Faulkner
A Monthly Dose of Design
2 min read
Introducing a new series that will explore topics related to design, branding and visual communications in the world of research.
Mahdis Nikou
Enjoy A Festival Of NewMR
2 min read
The Festival is online so that people who can’t attend face-to-face events can catch up with key presentations and discussions.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Visuals Are The New Language Of Consumers And Market Research
7 min read
Visual social allows you to gather in-the-moment insights, both quickly and cost effectively while ensuring a stellar respondent experience.
Parry Bedi
Co-Mingling Survey Data with Marketing Data Provides the Context Management is Seeking
7 min read
Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data.
Rudy Nadilo
Recognition for Movers and Shakers in Market Research Data Visualization
7 min read
Sponsored by GreenBook and Infotools, the most recent DIVA was presented to Jason Anderson of Insights Meta, in Amsterdam.
Sue Cardwell