Iteration is Invisible
2 min read
It takes a lot of iterations, both private and public, to get a product to its current state.
Nis Frome
Co-Founder & VP of Product at Feedback Loop
The State of the Union: Privacy Laws’ Impact on the Sample Industry
4 min read
A reflection on the current state of data privacy laws.
Top 5 things Learned by Applying Biometrics
5 min read
5 benefits of utilizing biometric methods.
Hamish Asser
Director of Brand & Comms Research at Populus
Is Gen Z Fearful of the Increasingly Digital Age?
4 min read
A study of Gen Z, gathering data on opinions, attitudes and habits.
Emily Coughlin
Senior Marketing Manager at KnowledgeHound
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
5 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Three Trends Changing Market Research, Forever
4 min read
How the digital transformation in personal data is reshaping the insights industry
Rado Raykov
When Worlds Collide
12 min read
Breakdown of the Facebook-Cambridge Analytica controversy & why the MR industry needs a new framework for the use of personal data
Nelson Whipple
Facebook Tests Cross-Platform Performance of Mobile-First Videos
3 min read
Macromill case study on mobile video ad testing for Facebook and Instagram
Scott Ernst
The Rise of the Personal Data Economy
3 min read
Three insights into the rise of the personal data economy.
Tuomas Syrjänen
Complicated vs. Complex
4 min read
The world exists in a complex system, with everything in a constant state of change and demands hard work.
Ruben Alcaraz
The 3 Surprising Marketing Trends Businesses Should Own in 2017
2 min read
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
Ben Kaplan
115 Must-Know Facts About Social Media
1 min read
115 facts that explain how social media is becoming an integral part of people’s life and business
Skilled
It’s Time For Facebook To Assume Responsibility
5 min read
Mistakes happen. Miscalculations happen. Life happens. They happen less when there is a structured independent audit enforced and in place.
Doron Wesly
Why You Should NOT Follow Procter’s Latest Marketing Advice
5 min read
Marketing is transforming from top down to bottom up and you need to embrace it, not run away.
Joel Rubinson
President at Rubinson Partners Inc
Surveys Are Still In Vogue For The Tech Giants
2 min read
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands
3 min read
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Douglas Pruden
Principal at Customer Experience Partners LLC
The Upside to the Facebook and OkCupid Experiments
2 min read
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
Allan Fromen
Friday Rewind: Google, Twitter & Facebook… Oh My!
7 min read
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Facebook’s Experiment On Emotional Triggers
6 min read
Potentially raising issues of Privacy, Corporate Social Responsibility, Ethics, and Doing No Harm. How might the backlash impact MR?
Melanie Courtright
The ARF Captures Our Marketing And Research Industry Journey
4 min read
Part one of a two part blog series on learnings from ARF Rethink 2014. Part two will be on “Big data, big research possibilities”.
Joel Rubinson
President at Rubinson Partners Inc
New Y&R Study Explores The Hidden Side of Brands
2 min read
Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
Social Media Week Big Take-Away: Context
5 min read
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
Kate Davids
Marketing Intelligence Strategy Manager at First Republic Bank
Lucky Thirteen: 13 Marketing & Branding Trends
5 min read
The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.
Robert Passikoff,
Founder & President at Brand Keys Inc
A Blizzard Of Insights At The Sentiment Symposium
4 min read
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Bill Weylock
Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys
3 min read
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.
3 min read
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
David Rabjohns
Founder at LRWMotiveQuest
Fresh Voices: Twitter Buzzwords Are Insights Buzzkill
4 min read
We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...
Kate Davids
Marketing Intelligence Strategy Manager at First Republic Bank
Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer
3 min read
Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted
3 min read
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Lessons for Market Research Project Managers From the Facebook IPO
5 min read
Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
Kathryn Korostoff
President at Research Rockstar
What Facebook’s Instagram Acquisition Means for the Market Research Industry
4 min read
The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
Allan Fromen
More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind
6 min read
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Diane Hayes
Co Founder & President at InCrowd
Will Social Media Kill MR?
3 min read
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Ben Leet
General Manager UK at YouGov
What Happens In Vegas Is Captured (And Sold) By Facebook
11 min read
How many times have you typed your name, interests, gender and a raft of other information into a form for a service on the web?
David Brudenell
Managing Director at Eclipx Group
Social Media – Ignoring the Possibilities
4 min read
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
Malcolm De
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Game Mechanics of Social Media
11 min read
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
Jon Puleston
Vice President - Innovation at Lightspeed Research
Everything You Need to Know About Social Networks…
1 min read
An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
TMRE 2010: Monday Morning Social Media for Breakfast
10 min read
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
Bill Weylock
Social Media By The Numbers
2 min read
It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook