market research skills
5 Secrets to Effective Competitor Research
11 min read
Gain valuable insights with competitor research. Understand trends, customer preferences, and industry opportunities. Stay ahead in the competitive la...
Ashley Shedlock
Content Producer at Greenbook
The Shifting Landscape of Market Research Skills
2 min read
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to ...
Steve Male
VP Innovation & Strategic Partnerships at The Logit Group
3 Ways to Improve Cross-Functional Knowledge Flow
4 min read
Compared to companies with a lower level of insights maturity, advanced insights-driven businesses are more likely to report enviable revenue growth, ...
Jordan Slabaugh
CMO at Bloomfire
Stuck in the Story Loop
4 min read
Do you know the difference between content and storytelling?
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
GreenBook Future List Honoree Konstantin Morjan on Succeeding in Market Research
5 min read
GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.
Greenbook Team
GreenBook Future List Honoree Beth Rogers Shares Her Inspiration
5 min read
GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.
Greenbook Team
Avoiding the “Pivot” and Other Project Manager Secrets Revealed
5 min read
Matching a Project Manager to the project is crucial to its success.
Kelly Morrison
Vice President of Strategic Accounts at MedSurvey
Using Design as a Process (Part 2)
4 min read
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
GreenBook Future List Spotlight: Stephen Griffiths
6 min read
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Greenbook Team
GreenBook Future List Spotlight: Lauren Murphy
5 min read
We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...
Greenbook Team
Top 8 Skills for Highly Effective In-House Research Teams
7 min read
The top 8 skills your market research team needs to succeed, with recommended learning resources.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
3 Tips for Young Professionals in a Global Crisis
4 min read
What MRX professionals need to know to stand out from the crowd.
Danika Smit
Young ESOMAR Society Community Manager at ESOMAR
Career Advice: Becoming a Great Market Research Analyst
5 min read
Must-know tips to get in the door for newcomers to the field.
Molly Purcell
Digital Marketing Specialist at Greenbook
See and Be Seen: Four Investments You Can Make in Yourself to Advance Your Career
8 min read
Get yourself ahead of the curve and on track for a successful career.
Greenbook
Editorial Team at Greenbook
Your Next Standout Researcher is a Mathematician & Storyteller, Scientist & Artist, Code-Breaker & Journalist
3 min read
The importance of varying skills for market researchers.
Rebecca "Bex"
Working in a Virtual Environment: Tools for Communication Success
3 min read
5 key software and technology tools for enabling communication.
Brett Watkins
CEO at L&E Research
Working in a Virtual Environment: Tips for Effective Communication
9 min read
5 key tools for implementing effective communication in your team.
Brett Watkins
CEO at L&E Research
Researchers Should Do More Market Research
4 min read
Join us in going back to the basics of market research.
Jan Zwang
Sr. Market Manager & Customer Insights at VodafoneZiggo
The Skills Modern Researchers Need
6 min read
The four skills every market researcher needs.
Heather Wendlandt
North American Client Development at FlexMR
The Importance of Good Stories and Design: Viewing Insight as an Art Form
6 min read
As much as market research is described as a science, we must not lose sight of it as an art form too.
Emily James
Insights Marketer at FlexMR
The Lost Craft of Insight Generation
7 min read
The craft of uncovering consumer insights is slowly getting lost.
Ulli Appelbaum
You Didn’t Enter Consumer Insights to be a Project Manager: Here’s What You Should be Doing All Day
12 min read
Recapture the passion that brought you to market research.
Ryan Barry
AI: Overhyped and Misunderstood? Machine Learning 101
5 min read
Defining algorithm basics of supervised and unsupervised machine learning.
Melinda Han
Aliens vs. Dinosaurs
3 min read
Given the diverse backgrounds of market researchers, there is a real need to continuously train.
Jeffrey Henning
Chief Research Officer at Researchscape
GRIT “Sneak Peek”: Emerging Research Skills
4 min read
Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities.
Allison Spoelhof
Director of Institutional Effectiveness at Northwood University
The Importance of Personal Branding for Newcomers Within the Market Research Sector
7 min read
5 top tips for newcomers entering the market research sector
Jake Pryszlak
Blogger & Speaker at ResearchGeek
Using “Small Multiples” Visualizations for Big Success
5 min read
Visualizing data can be made easier by utilizing small charts for comparison and analysis
Tim Bock
3 Realms of Business: Your Organization’s Survival Kit
5 min read
How companies’ work styles and cultures must evolve to stay innovative
Lauri Goodman
President & CEO at PDR
5 Tips for Starting Your Career in Big Data
4 min read
How to become a data analyst and its opportunities for the future.
Drew Bishop
Contributing Writer & Media Specialist at MeriTalk
Market Research Careers and Education
2 min read
In an ever changing workforce environment – how have associations changed their offerings for a younger generation of researchers?
Monica Zinchiak
Achieving Visual Hierarchy for Non-designers – A Step by Step Guide
5 min read
Are you sharing your data in a way that looks great and is interesting enough to be read, understood and remembered?
Mahdis Nikou
It’s all in the Process: 6 Steps for Successful Market Research
4 min read
To get the most out of the market research consultants you hire, you should follow the process that we share in this article.
Tim Glowa
The Characteristics Of A Good Analyst
8 min read
All analysts are not alike. So how do you spot a good one?
Kevin Gray
President at Cannon Gray
The Secret To Combining Knowledge, Skills, Tools and Data Together
9 min read
Here’s how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and common sense.
Kevin Gray
President at Cannon Gray
The Future of Research in Talent & Training
4 min read
Talent shortage? Could very well happen if the way in which we hire and train the people doesn’t keep pace with change.
Cambiar
Guest blogger at Cambiar
How To Get A Graduate Job In Market Research
4 min read
The good news for recent graduates is a career as a market researcher means using many of the skills already learned at university.
Samantha Bond
Why I Don’t Miss Angry MR Client
9 min read
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. But, client complaints haven’t.
Ron Sellers
Doing Your Homework: Some Tips on Telecommuting From A Market Research Pro
8 min read
Innovation can come in an assortment of shapes and sizes, including new forms of working arrangements.
Kevin Gray
President at Cannon Gray
To Become A Great Market Researcher Start In B2B!
7 min read
Young people seeking to embark on a successful market research career should put B2B firmly in their consideration set. Here’s why.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Forward to the Future, Back to the Basics
5 min read
With all of the changes in MR, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Ron Sellers
Old World To New World
4 min read
There are three drivers to incorporating tech and innovation in your thinking.
Andrew Needham
Chief Executive Officer at HeadBox
What Sort Of Skill Set Do Researchers Need To Be Considered “Consultants”?
3 min read
if we aspire to being business partners, what consultancy skills do MR folk need in future?
Edward Appleton
Director Global Marketing at Happy Thinking People
How Persuasive Should MR Be?
3 min read
I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...
Edward Appleton
Director Global Marketing at Happy Thinking People
Emotions & Authenticity Matter In More Ways Than One
5 min read
How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.
Tiffany McNeil
Smart Hiring Pays Big Dividends
5 min read
Are Market Research executives really embracing this “New Talent for A New Age”concept?
Cambiar
Guest blogger at Cambiar
Creating A Culture Of Innovation Pays Off
7 min read
Meet eCGlobalPanel, an example of a company that has built a culture that is designed solely to facilitate creative innovation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook