millennials
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
6 min read
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
Liz Thompson
Head of North America at Brand Genetics
5 Playful Projective Techniques for Qualitative Research That Make People Open Up
5 min read
Tired of safe answers? Discover five creative projective methods to make qualitative sessions fun, expressive, and full of hidden insights.
Monika Karamchandani
Group Leader - Consumer Science - Chocolates AMEA at Mondēlez International
To Understand the Particularities of Youth Now, We Need to Understand What’s Timeless
6 min read
This article examines the confusion surrounding generational segmentation and clarifies the differences between youth as a life stage and young people...
Rodrigo dos Reis
Founder at Zeitgeist
Intergenerational Views on the Job Market (Part One)
6 min read
How different generations view the changing labor market.
Jamin Brazil
Chairman & CEO at HubUX
How Views on Religion and Spirituality are Changing and Why Brands Should Care
7 min read
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX
How to Get Customer Feedback from Gens Y & Z
5 min read
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
Management Tips for Gen Z (Part One)
4 min read
Learn why employers need to pay attention to Gen Z.
Jamin Brazil
Chairman & CEO at HubUX
Music: The Generational Unifier + GreenBook’s New Podcast!
4 min read
Connecting market research to what we listen to: music, podcasts, etc.
Jamin Brazil
Chairman & CEO at HubUX
Is Online Sample Ignoring Gen X Consumers?
2 min read
Are Gen Xers, the “ignored generation”, justifiably brushed aside?
The Biggest Challenges Facing Millennials Going into 2022 and Beyond
2 min read
Millennials: their drivers of happiness and their biggest challenges.
Jamin Brazil
Chairman & CEO at HubUX
Effectively Navigating Southeast Asia’s Complexity
20+ min read
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
Let’s Talk About Generation Z: Social Media, Activism and Consumerism
4 min read
Gen Z’s divergence from Millennials.
Emily Hall
Content Marketing Manager at Relative Insight
English Dominant Hispanics Change How Brands Advertise
6 min read
Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.
Meet Gen Z. Who Are They? How Can You Reach Them?
7 min read
The Zoomers are here and they take some well-known Millennial traits to the next level.
Lianna Willoughby
Managing Director at Open Mind Strategy LLC
Amazonified Millennials: How to Thrive via The 9 Why’s of Context
6 min read
Your guide to preparing for the future of retail.
Hunter Thurman
President at Alpha-Diver
Simulating Reality for Better Experiences
5 min read
Learn how consumers are engaging with products through AR and VR.
Olga Dubanevych
The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers
4 min read
Understanding the millennial market and the shift towards a market focused on instant gratification.
Nicole Bitette
Generation Nation: The Politics That Tie and Bind the Most Divided Cohorts
6 min read
A look at how Gen Z, Millennials, Gen X, and Boomers perceive social and political actions taken by brands.
Tim Hoskins
Hey There Good Lookin’: Idea Screening for the Tinder Generation
3 min read
Millennial-friendly insights tool for incorporating customer feedback into the innovation process
Dominic Atkinson
Co-Founder at Dig Insights
How AI Can Help Marketers Reach the Distracted Generation
3 min read
Analyzing AI emotional and eye tracking for millennial advertising with Twitter
Olivier Tilleuil
CEO and Founder at EyeSee
The Myth of Millennial Ad Responsiveness
3 min read
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
Michael Wolfe
Generation Nation: Redefining America’s Boomers, Xers, Millennials, and Gen Z
3 min read
It’s time to re-examine and perhaps even re-frame our thinking about the generations. What are the values and attitudes of each generation?
Michael Wood
What The Millennials Are Doing For The Holidays
4 min read
Understanding their motivations and preferences during the holidays is vital for the multi-billion dollar shopping market.
Virtual Incentives
Recent Trends In Millennial Insights
5 min read
GutCheck’s research into Millennials, and what that research means for the future of product innovation, product development, and marketing.
The GutCheck
Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: AI and MR
3 min read
Here are 10 of the most retweeted tweets over the past two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
Millennials Are a Tough Bunch to Market to
2 min read
Visual engagement analytics firm Sticky ran a study to compare how hard it is to engage baby boomers vs. millennials with digital ads.
David Frankle
Steering Marketers Back on Track: Qualitative Research on Millennials “Fills the Gap”
3 min read
Marketers’ perception of Millennials isn’t wrong. It’s just incomplete. That’s our conclusion after conducting qualitative research studies.
Jane Boutelle
Chief Customer Officer & Co Founder at Digsite
Dawn of the Promiscuous Consumer: They Are “Shopping Around”
3 min read
Digital natives have an openness toward products that generations before them have not exhibited. What’s behind these attitudinal changes?
Rebecca Brooks
Millennial Family Passion Points: A new roadmap for marketing to the modern family
3 min read
How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
George Carey
Why Category Insights Should Take a Back Seat in Millennial Family Marketing
4 min read
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
George Carey
Attracting and Retaining Millennials
4 min read
As Millennials continue to enter the workforce, it is crucial for employers to understand what attracts, motivates, and engages them.
Sima Vasa
Keeping up with the Millennials
4 min read
Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.
Kea Wheeler
Senior Project Director at Morpace Inc
IIeX Day 3: Maintaining Work-Life Balance and Recruiting New Talent
2 min read
Day 3 of the IIeX NA conference focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.
Paula Kramer
How Millennials Will Disrupt Consumer Research
4 min read
Here’s how Millenials will fundamentally change how marketers conduct consumer research.
Lindsey Plocek
Head of Enterprise Sales at STRIVR
For The Right Content, Millennials Will Pay To Play
1 min read
The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook