observational research
The Future of AI-Driven Marketing: A Conversation with Sparky AI's Ted Tagalakis
Discover how Sparky AI's Ted Tagalakis transforms marketing with AI-driven personas, synthetic panel...
Without Influence, Prediction is Futile
4 min read
Discover how market researchers can influence organizations by uncovering insights into evolving consumer behavior, especially among tech-savvy audien...
Jan Bojko
Insights Strategy Lead - International Expansion at Amazon
Ethnography: Does Remote Research Really Count?
10 min read
If Ethnographers study humans in the “real world” what exactly does that mean for remote research?
Ben Jacobson
Partner and Director at Conifer Research
Observational Data Has Problems. Are Researchers Aware of Them?
13 min read
Observational data is a tempting shortcut for insights but researchers must consider its potential shortfalls
Ray Poynter
Chair of the Professional Standards Committee at Esomar
With So Much Observed Data, Why Bother Asking Questions?
5 min read
Bringing together observed and engaged data for client needs
Roddy Knowles
Product Evangelist at DISQO
Gathering Consumer Feedback Has Morphed over the Years … or Has It?
5 min read
MR has come a long way in the past 60 years. One thing that hasn’t changed is the importance of observation and conversation in research.
Donna Taglione
Vice President at Morpace Inc
Why Data Privacy Regulations Will Never Take Hold
7 min read
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Want To See The Presentations From Market Research In The Mobile World? Here’s How!
1 min read
As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Debriefing on Market Research in the Mobile World
4 min read
Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Don’t Let Mobile Research Leave You Behind!
3 min read
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Disinhibition Effect
2 min read
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Kerry Hecht
Founder and CEO at 10k Humans
Sentient’s 2011 Marketing Trends And Economic Predictions
3 min read
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Sentient Insight
A Zombie Walks Into A Neuromarketing Lab….
5 min read
Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook