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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: ResTech
Making the Final Decision and Ensuring a Smooth Transition – Victory Lap!
You’ve done the work—now it’s time to choose your research tech with confidence and ensure smooth integration into your team’s workflow for lasting im...
Z Johnson
Consultant at MRXplorer
Simplifying the Research Tech Journey with MRXplorer
Choosing market research tech is overwhelming. MRXplorer offers a clear, unbiased framework to help you find tools that truly match your business need...
Z Johnson
Consultant at MRXplorer
Defining Your Purchase Journey’s North Star
Shopping for research tech can feel like navigating a maze of 1,700+ tools. Learn how to cut through the clutter and find the right fit for your team.
Z Johnson
Consultant at MRXplorer
Your Tech Inventory – It Takes a Village (and a Spreadsheet!)
Choosing research tech isn’t a solo mission—especially on larger teams. Like planning a potluck, coordination avoids tool overlap and ensures the righ...
Z Johnson
Consultant at MRXplorer
Assessing the Current State and Identifying the Gaps – Time to Get Real!
You’ve unpacked your full tech stack—now it’s time to assess performance. It may not be thrilling, but the insights will help you optimize what truly ...
Z Johnson
Consultant at MRXplorer
Your Purchasing Prioritization – Making Smart Moves!
You’ve aligned business goals with your tech audit—now it’s time to turn insights into action. Build a clear, strategic roadmap for smarter tech decis...
Z Johnson
Consultant at MRXplorer
The Scorecard – Your Secret Weapon for Smart Tech Choices!
You’ve mapped your needs—now it’s time to evaluate tools. Use a scorecard to cut through the hype and find the right research tech fit for your team.
Z Johnson
Consultant at MRXplorer
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
Right-Size Your Restech
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Capitalize on Market Research's Tech-Forward Future
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...
Alexandra Kuzmina
Innovation Consultant at Nova @ MMR
The “S” Word – Part 5: Pitch Perfection
Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The “S” Word – Part 1: Who’s afraid of the big bad “S”?
Editor’s Note: Ah, Sales, the aforementioned “S” word. In GreenBook’s mission to connect research users with service suppliers, we’ve seen first hand ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
Let’s Get Real: There is No Silver Bullet for Cyberfraud
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that ...
Lisa Wilding-Brown
Chief Executive Officer at InnovateMR
Why Emerging Methods Hold the Keys to Brand Success
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habi...
Peter Hartzbech
CEO at iMotions