smart technology
A Market Research Perspective on the World Economic Forum Future of Jobs Report
6 min read
Explore the future of data professionals in the digital era with the World Economic Forum Future of Jobs report. Embrace technology to thrive in this ...
John Bird
Executive Vice President at Infotools
The Greenbook Podcast
Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
Karen Lynch
Chief Programming Officer at Greenbook
The Consumerization of Information
6 min read
The concept of information technology began when the Egyptians and Sumerians created the world’s earliest forms of writing more than 5,000 years ago. ...
Rudly Raphael
CEO/Founder at Eyes4Research
Who Are You Asking? New Thinking in Online Research
6 min read
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
In Today’s Hi-Tech World, What Does the Future of Research Look Like?
6 min read
Data Science is making way for more complex meta-analyses.
Hemali Pandya
Head of Evaluation Intelligence, SAPMENA at L'Oréal Research & Innovation, SAPMENA
First the Phone, Now Our Home: Smart Home UX – Part 2
4 min read
Investigating the use and security risks of smart home technology.
Nikki Lavoie
Founder & CEO at MindSpark Research International
20% of Gen Z Spends More Than 5 Hours Every Day on TikTok
3 min read
Social media plays a central role in the day-to-day lives of Gen Z.
Shani Broner
SVP Global Research at getWizer
First the Phone, Now Our Home: Smart Home UX – Part 1
5 min read
You can call smart tech lazy – we call it helpful!
Nikki Lavoie
Founder & CEO at MindSpark Research International
Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
20+ min read
Adopt the form factor of mobile to ensure questions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Important Role of UX in EdTech
5 min read
How can we truly capture the excitement of the modern-day student?
Nikki Lavoie
Founder & CEO at MindSpark Research International
UX and Fintech: The Perfect Match
4 min read
What is it that makes Fintech and UX such a hot commodity?
Nikki Lavoie
Founder & CEO at MindSpark Research International
HealthTech in Asia — Technological Advancements in Asia’s Healthcare Industry
5 min read
The digital healthcare industry in Asia Pacific is predicted to be one of the fastest-growing in the world.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Market Research Automation: Our Greatest Fear or Innovation?
3 min read
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
10 Critical Market Trends for 2016
4 min read
A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.
Robert Passikoff,
Founder & President at Brand Keys Inc
Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence
7 min read
Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
#IIEXHealth Recap: It’s All About the Patient
8 min read
Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum)
9 min read
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Emerging Media Behaviors Shape The Future Of Marketing Research Practices
3 min read
A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.
Joel Rubinson
President at Rubinson Partners Inc
What Can The CES Tell Us About The Future Of Market Research?
3 min read
The science fiction vision of a smart home is now a reality and it is going to open up a whole new world of insights.
Ari Popper
ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot
3 min read
I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...
Navin Williams