unilever
Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj
6 min read
In Market Research Institute International’s Insights and Innovators podcast, Vijay Raj shares how insights teams can evolve from research providers t...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Greenbook Podcast
Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower
Conveo’s Hendrik Van Hove joins Lenny Murphy to discuss AI moderation, panel evolution, and the rise of digital twin consumer models in market researc...
Karen Lynch
Chief Programming Officer at Greenbook
Sparking that Innovation Mindset
7 min read
Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...
Achieving Insights Success at Unilever
8 min read
Success in taking a “seat at the table” in marketing insights.
Gregg Archibald
Managing Partner at Gen2 Advisors
Social Data’s Predictive Power Unlocked
4 min read
How to identify trends and utilize the power of social data.
Jeni Lee
Chief Growth Officer at in4mation insights
Choosing the Right Benchmarks
4 min read
Benchmarks are an important part of our decision-making, choose them wisely.
Fiona Blades
President and Chief Experience Officer at MESH Experience
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
5 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Keith Weed, A Life in Marketing
4 min read
An interview with Keith Weed, former CMO of Unilever.
Molly Fleming
Enabling Unilever’s Consumer-Centric Strategy
3 min read
Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making
Zach Simmons
A Conversation with Stan Sthanunathan of Unilever on His New Book
8 min read
Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book
Stan Sthanunathan
Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design
3 min read
Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales
Mike Mabey
Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever
1 min read
Interview with BV Pradeep, Global VP, CMI Market Clusters at Unilever
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Does a Digitally Transformed Insights Department Really Look Like?
4 min read
Consumer choice is pushing companies to adapt digitally
Adam Froman
CEO at Delvinia , Methodify
Effecting Real Change: A Goal Of Any Good Brand
6 min read
Brands have the ability to shape our experiences throughout our lives. What if brands used their influence to effect social change?
Danielle Todd
Senior Research Manager at Relish Research
The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns
4 min read
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook