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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Consumer Behavior
Consumer behavior examines how individuals, groups, and organizations select, buy, and use goods and services. It explores the underlying motivations, preferences, and decision-making processes of consumers.
Karen Lynch
Head of Content at Greenbook
Latest
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
The Rise of Intentional Spending in 2025
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
Silvia Gatti
Senior Consultant at We Live Context
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
From Pac-Man to Purchase: How Tech Is Transforming Shopper Insights
Discover how AI-powered tools are transforming shopper insights—from journey mapping to packaging—with mobile, VR, and generative AI platforms.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
The Rise of Intentional Spending in 2025
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
Silvia Gatti
Senior Consultant at We Live Context
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
Industry Insights from Partners
Partner Content
The New 5 O’clock Calm Down: The Rise of Mocktails and Mood-Balancing Beverages
Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...
Partner Content
Stories of Tomorrow: Insights, Innovation, and Impact
The end of 2023 signals opportunity for the insights industry. By merging consumer insights, technology, talent, and great storytelling, we can invest...
Sheryl Brie
Senior Vice President at Behaviorally
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