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Research Methodologies
Research methodologies in the insights industry refer to systematic approaches and techniques for gathering, analyzing, and interpreting data. These methods guide the process of deriving valuable insights for informed decision-making.
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
Latest
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
Content Producer at Greenbook
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
Liz Thompson
Head of North America at Brand Genetics
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
Karen Lynch
Chief Programming Officer at Greenbook
How to Choose Between Qualitative and Quantitative Testing for Your Research Project
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
Ashley Shedlock
Content Producer at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Beyond Churn: A Practical Guide to Learning Customer Retention Research
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer at Greenbook
Ethical by Design: The Questions Every Mixed-Method Research Team Should Be Asking
Explore the ethical questions researchers should ask when combining surveys, interviews, AI analysis, synthetic data, and behavioral tracking in mixed...
Ashley Shedlock
Content Producer at Greenbook
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
Liz Thompson
Head of North America at Brand Genetics
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
Karen Lynch
Chief Programming Officer at Greenbook
How to Choose Between Qualitative and Quantitative Testing for Your Research Project
Learn when to use qualitative vs quantitative research and how modern insights teams combine both for smarter decisions.
Ashley Shedlock
Content Producer at Greenbook
Back to the Roots: Why Panel Design Matters More than Ever
Jennifer Reid argues that strong panel design and persistent identity improve fraud detection and drive more meaningful, trustworthy insights.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Beyond Churn: A Practical Guide to Learning Customer Retention Research
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer at Greenbook
Industry Insights from Partners
Partner Content
Remembering Research Fundamentals in the Age of COVID-19
The 7 keys for helping clients navigate COVID-19.
Annie Pecoraro
Director, Creative Analytics at The Sound: Exploration, Strategy, Innovation
Partner Content
Reimagining Insight Communities: 3 Strategies to Maximize Engagement and Research ROI
Discover the power of insight communities to enhance your research team's impact by optimizing recruitment, engagement, and distribution strategies.
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Partner Content
Walking the Tightrope Between Innovation and Customer Retention
A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...
Nick White
Head of Strategic Research at Attest
Partner Content
Fraud in Market Research and How to Fight It: Lessons From Rare Patient Voice
Rare Patient Voice Founder Wes Michael examines rising research fraud, its threat to data integrity, and strategies to detect and prevent it.
Wes Michael
President at Rare Patient Voice
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