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Dana Stanley
Greenbook’s Chief Revenue Officer
IronBrand by Ironwood Insights Group, LLC
Our Brand Equity Model is a brand measurement system that combines the measurement of Brand Equity with Market Effects to model a brand’s growth.
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What is IronBrand
Ironwood Insights Group has established IronBrand Market Tools, a foundation for brand building that reflects all ways consumers interact with choices in today’s market. When attempting to create a brand, building equity becomes even more complicated and challenging. Our ability to evaluate busine...