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Labbrand

Labbrand

Company Description

Labbrand is a leading China-originated global brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation. By giving research a more important role, Labbrand has effectively utilized focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies in order to provide original and insightful solutions for our clients. Furthermore, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China. Labbrand successfully organized Semiofest 2014 in Shanghai, bringing this pioneering international event to Asia for the first time. The company is also awarded with Independent Agency of the Year from Campaign magazine, as well as multiple awards by Transform Awards.

Affiliations:
  • ESOMAR (International)
Company type:
  • Consulting Services
  • Full Service Market Research
  • International Market Research Services
Telephone:
+8621-6298-8956
Website:
Address:
Unit 202, Building 7
M50 Creative Park
Shanghai, 200060
China
Countries where research is conducted:
United States of America, Canada, China, France, Singapore
see full list »

Market research resources (17)

Social Web Marketing in China Social Web Marketing in China

Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In...

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Being Smart about Mobile Being Smart about Mobile

There has been much discussion globally in the past year or two on how important it is for brands to be present on mobile networks and applications. It is often said that brands need a “mobile strateg...

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