Labbrand

Labbrand is a leading China-originated global brand consultancy, working collaboratively with consumers & corporations to build and strengthen brands through culturally relevant actions. To achieve success and brand innovations, Labbrand seamlessly coordinates research, strategic decisions, and creative implementation. By giving research a more important role, Labbrand has effectively utilized focus groups, semiotics, surveys, in-depth interviews, video ethnography, and other comprehensive research methodologies in order to provide original and insightful solutions for our clients. Furthermore, Labbrand has developed reliable techniques to overcome recruitment challenges, especially in China. Labbrand successfully organized Semiofest 2014 in Shanghai, bringing this pioneering international event to Asia for the first time. The company is also awarded with Independent Agency of the Year from Campaign magazine, as well as multiple awards by Transform Awards.