-
Chip
Lister
- Managing Director
Radius Global Market Research is committed to one goal: better performance for your brand. We strategically determine new growth opportunities, identify business-building innovations, and strengthen your brand's value in ways that can lead to higher sales and profits. For 60+ years we've offered cutting-edge, custom approaches to guide industry leaders in solving their most complex challenges in development, marketing and communications. Our global brand-building capabilities are led by senior level experts who have both the in-depth knowledge of your industry and the core research talent to deliver a clear view of success for your brand.
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426 State Street
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120 Fifth Avenue
New York , New York, 10011
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500 Office Center Drive , Suite 400
Fort Washington , Pennsylvania, 19034
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141 Cloverleaf Avenue
San Antonio , Texas, 78209
United States of America
Brand Radius
Focuses on addressing issues related to equity. Our EquityBuilder is structured to help clients understand the value of their brand(s) and the elasticity associated with core benefits and perceptions.
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Communication Radius
Provides the techniques that help build and evaluate your advertising and marketing efforts. AdEPT identifies the optimal messaging and positioning platform for your brand or product.
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Price Radius
Consists of products that help navigate this incredibly sensitive and critical component of market success. Our PriceDeveloper will identify the optimal pricing strategy in a competitive context.
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Product Radius
In situations where product development and product line decisions are the focus, Product Radius offers techniques that help you select the optimal pathway.
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Competitive Assessment
Provides the techniques to evaluate your competitive position. Opportunities & Barriers will isolate the areas of competitive vulnerability; MarketCheck will ensure that your brand is on the right track.
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Satisfaction Radius
Provides our clients with strategic and tactical solutions for strengthening customer relationships. LoyaltyBuilder highlights the issues that are essential to brand involvement. LoyaltyCheck ensures that your efforts are working.
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Market Strategy Radius
Comprises the tools that help fulfill the need to define a market's structure and establish a mechanism for identifying and attracting key targets. Configure provides a vision; Segmenter finds the core targets.
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