-
Chip
Lister
- Managing Director
- View Linkedin profile »
Radius Global Market Research is committed to one goal: better performance for your brand. We strategically determine new growth opportunities, identify business-building innovations, and strengthen your brand's value in ways that can lead to higher sales and profits. For 60+ years we've offered cutting-edge, custom approaches to guide industry leaders in solving their most complex challenges in development, marketing and communications. Our global brand-building capabilities are led by senior level experts who have both the in-depth knowledge of your industry and the core research talent to deliver a clear view of success for your brand.
Focuses on addressing issues related to equity. Our EquityBuilder is structured to help clients understand the value of their brand(s) and the elasticity associated with core benefits and perceptions.
MOREProvides the techniques that help build and evaluate your advertising and marketing efforts. AdEPT identifies the optimal messaging and positioning platform for your brand or product.
MOREConsists of products that help navigate this incredibly sensitive and critical component of market success. Our PriceDeveloper will identify the optimal pricing strategy in a competitive context.
MOREIn situations where product development and product line decisions are the focus, Product Radius offers techniques that help you select the optimal pathway.
MOREProvides the techniques to evaluate your competitive position. Opportunities & Barriers will isolate the areas of competitive vulnerability; MarketCheck will ensure that your brand is on the right track.
MOREProvides our clients with strategic and tactical solutions for strengthening customer relationships. LoyaltyBuilder highlights the issues that are essential to brand involvement. LoyaltyCheck ensures that your efforts are working.
MOREComprises the tools that help fulfill the need to define a market's structure and establish a mechanism for identifying and attracting key targets. Configure provides a vision; Segmenter finds the core targets.
MOREYou must be a logged in GreenBook user to rate this vendor.
Please log into your account to continue. Don't already have a GreenBook account? Register now.
You must be a logged in GreenBook user to tag this vendor.
Please log into your account to continue. Don't already have a GreenBook account? Register now.