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Dana Stanley
Greenbook’s Chief Revenue Officer
Bracket™ by TRC Insights
Bracket™ identifies winning benefits and features during a product development or message optimization process. The results are better than max-diff.
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What is Bracket™
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Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Brack...
Key features:
benefits prioritization, features optimization
identifies key features and benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality.
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